The Importance of Being Elegant (2005)

Genres - Culture & Society  |   Sub-Genres - Sociology  |   Run Time - 70 min.  |   Countries - France, UK  |  
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George Amponsah's The Importance of Being Elegant documents a subculture of African men who spend their free time acquiring the latest in high fashion, and then engaging in regular dress-up fashion competitions. The recognized leader of this group is Papa Wemba, a singer whose devotion to European designers forms the basis of the group's ideology.

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fashion