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Demure college coed Doris Marlowe (Jobyna Ralston) wants desperately to be accepted by her peers, so she links up with campus "coquette" Betty Forrester (Ruth Taylor). Unfortunately, Betty plays fast and loose, keeping company with such unsavory types as lothario Tom Marion (William Collier Jr.) Set up on a date with Marion, Doris sacrifices her virtue to him, only to discover that he has no intention of making a lasting commitment. Subsequently, Doris is killed in a freak accident, laying a heavy guilt trip upon Betty. A former Mack Sennett bathing beauty, College Coquette leading lady Ruth Taylor had also been the original Lorelei Lee in the 1928 screen version of Gentlemen Prefer Blondes; she was also the mother of comedian/screenwriter Buck Henry.