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Replacing the failed NBC reality series Treasure Hunters on July 31, 2006, Star Tomorrow was touted as the "first online talent show" -- even though much of the action still occurred on the network's over-the-air TV service. After the premiere "open-audition" episode, 100 aspiring musical groups were chosen to compete in a weekly battle-of-the-bands contest, two bands per episode. Through a 16-week process of elimination -- seen on both TV and the web, with viewer votes registered online via the NBC website -- the ultimate winner was chosen, and a lucrative record contract awarded. Michele Merkin hosted, while the panel of judges included the by-now-obligatory "Simon Cowell" clone in the form of outspoken Tommy Mottola. Created by music producer David Foster, Star Tomorrow debuted July 31, 2006.