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Stage actor Alfred Lunt makes one of his rare screen appearances in this light comedy, based on the novel by Allen Updegraff. Rowland Farwell Francis (Lunt) is a retiring silk salesman at a department store. His reticent demeanor doesn't stop his widowed landlady, Mrs. Benson (Jobyna Howland) and his stenographer from considering him to be husband material. These women don't get Francis' attention, however -- and he falls for the wealthy Anne Winton (Mimi Palmeri), who he meets over the silk counter. Of course, he's too shy to do anything about it, and hat's the way it would probably have stayed if Anne's brother-in-law hadn't dared her to invite a man out to supper. She takes the dare and shows Francis such a good time that he becomes an aggressive and virile lover who wins her heart. He also lands a promotion to assistant buyer. Although the other ladies lose their chance with Francis, they still manage to win mates of their own. Lunt's wife and stage partner, Lynn Fontanne, appears in a bit role.