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In his penultimate musical Western for Columbia, Ken Curtis played Curt Norton, a returning G.I. planning to convert his family's Western radio station into television. Unfortunately, Curt's father Amos (Guy Kibbee) has not been taking proper care of the station. Not only that, but a rival station owned by Eddie Jackson (Robert Stevens) has gained the upper hand in the market, and Eddie himself is dating Curt's former girlfriend Jean (Joan Barton). To recoup his losses and regain his share of the market, Curt arranges a giant auction-cum-hoedown. Eddie answers by hiring an actress, Mimi (Claudia Drake), to impersonate Curt's non-existent French war-bride. Despite the scandal, Curt goes ahead with his plans. Mimi, meanwhile, regrets her actions and confesses all, causing Eddie to receive the beating of his life. The auction is successful and Curt gets his television license. This very minor horse opera flirted dangerously with what would eventually kill the genre, television. Broadcasting, however, was still in its infancy and movie producers were not overly alarmed, yet! Curtis didn't make it as a singing cowboy, but he went on to enjoy a lengthy career as a supporting actor, notably as "Festus" on the long-running television series Gunsmoke.