Synopsis by Mark Deming
Two men who are trying to sell a life in uniform to young people fall victim to their own wrath in this allegorical drama. Paul (Patrick Huard) is a successful advertising executive with one of the top agencies in Canada. Paul lands a lucrative new client -- the Canadian Ministry of National Defense, who are eager to retire their long-time slogan "There's No Life Like It." However, Paul is informed that the Ministry of Defense wants their new campaign in just nine days; Paul brings in a promising new adman, Gilles (Dan Bigras), to help him, but as the days wear on, their mutual creative block grows into an enmity between the men that devolves into violence. Les Guerriers was written and directed by Québecoise actor and filmmaker Micheline Lanctôt.
advertising-agency, advertising-executive, Canadian [nationality], client, contract, defense [military], slogan