It Happens Every Thursday (1953)

Genres - Comedy  |   Run Time - 80 min.  |   Countries - USA  |  
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Excluding a brace of 1980s TV-movie appearances, It Happens Every Thursday was the final feature film appearance of Loretta Young. As radiantly beautiful at 40 as she'd been as a teen-aged ingenue, Young plays Jane McAvoy, the pregnant wife of big-city newspaper reporter Bob McAvoy (John Forsythe). Tired of the urban rat race, Bob moves to a small California town and assumes ownership of a just-getting-by weekly paper. It's a hand-to-mouth existence for the first few editions, and the situation isn't remedied by the cloistered, resentful behavior of the local citizenry. The outcome of the plot hinges on a publicity stunt engineered by Bob: an attempt to artificially create rain for the drought-ridden community. The well-chosen supporting cast of It Happens Every Thursday includes Edgar Buchanan, Jimmy Conlin, Willard Waterman, and in her last film, Gladys George.

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Keywords

newspaper, small-town, community, drought, husband-and-wife, con/scam, rain, rainmaker, storm, weather, contest, business, childbirth, farming, news, reporter, big-city, expert