David Halberstam's The Fifties, Vol. 2: Selling the American Way on AllMovie

Based on his book of the same name, David Halberstam's The Fifties takes an unflinching look at an often neglected decade. David Halberstam's The Fifties, Vol. 2: Selling the American Way follows the seduction of the American public through the television screen. As if in shock, baby boomers embraced technology slowly. But, the ease and appeal of gadgetry soon won over suspicious buyers. Television was the new medium for advertising with the middle class its target. Image became more important than issues. The fastest learner was the government who used broadcast to their advantage. In this new visually savvy society, the media and distrust of it developed simultaneously.