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When his eighth planned marriage collapses on the way to the altar, just like all the others, wealthy Nat Silver (Leo Fuchs) decides to try the matchmaker profession of an uncle back in Europe, who never managed to marry himself, but who brought couples together. He tells his mother (Celia Brodkin) and sister Elvie (Anna Guskin) that he's going to Europe but instead opens a matchmaker office in the Bronx, using the name of Nat Gold. Bringing up-to-date methods to his job, he is soon a very busy man; when other matchmakers complain that he's cutting into their business, he hires them to work for him. Mrs. Aarons (Rosetta Bialis) hires Nat to find the perfect match for her daughter Judith (Judith Abarbanel), and while he busily sets out to fulfill this contract, Judith begins to fall in love with Nat himself.