American Shopper on AllMovie

When Jonathan Sawyer learned from a newspaper statistic that the average American spends 6,000 hours of his or her lifetime - or around 250 days - shopping for food, the news both depressed him immeasurably and inspired a revelatory idea. At once, Sawyer envisioned turning grocery shopping into a celebratory sport, christened 'aisling,' that involved donning crazy costumes, dancing and cartwheeling down the aisles and participating in individual contests based on speed, grace under pressure, agility, and/or the collection of specific items from the shelves with assigned point values. Step by step, Sawyer put his plan in motion, by finding the perfect community, convincing the resident politicos and citizens to support the crazy idea, and launching the first ever aisling championships. Tamas Bojtor's gleeful, whimsical documentary American Shopper chronicles Sawyer's experiences as he undertakes this colorful adventure with the help of an American small town.