House Peters on AllMovie

Like Dick Wilson (Mr. Whipple) and Jan Miner (Madge), actor House Peters, Jr. attained most widespread recognition via his iconic role in American television commercials, plugging a domestic product -- in his case, Procter & Gamble's "Mr. Clean" line of household cleaners. Peters set himself apart from the pack, however, for actually playing the brand's nominal character, replete with his barrel chest, bald pate (courtesy of a latex cap and makeup), and trademark gold earring. The New Rochelle, NY, native also built up a fairly substantial litany of dramatic roles alongside his promotional work. After growing up in Beverly Hills, CA, Peters signed for roles in such projects as the television series Flash Gordon and the features Public Cowboy No. 1 and Hot Tip. After a brief service in the Army Air Corps during World War II, he hearkened back to Los Angeles, commenced occasional stage work, and resumed work in features, specializing in supporting roles in dozens of westerns such as Oklahoma Badlands (1948) and Cow Town (1950). Small portrayals in the Hollywood classics The Day the Earth Stood Still (1951) and Rebel Without a Cause (1955) represented a significant step up for Peters in terms of profile and recognition, though he continued to be most commonly associated with Mr. Clean, an assignment held from the late '50s into the early '60s. As the years rolled on, Peters did additional television work via guest spots on shows including The Twilight Zone and Perry Mason, then retired in the late '60s and spent the next four decades off-camera. Peters died of pneumonia in 2008, at the age of 92.