Why Man Creates (1968)
Directed by Saul Bass
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Synopsis by Sarah Ing
This Academy award-winning documentary film by designer Saul Bass is a testament to his personal technique. The goal of Why Man Creates is to show how imagination is essential to problem solving. Part animation, part live-action short, the movie explores the concept of creativity from societal perception to the human mind at play. Its mini-episodes are themselves ideas for thinking outside the box. Bass was a visionary in the field of film credits, having changed the way they are viewed and presented. His special vision of the world takes center stage in this ode to revolution.
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