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As can be gathered by the title, Video Violence...When Renting is Not Enough is not so much an exploitation flick as a spoof of that genre. A video-store owner (Art Neill) finds that his customers aren't satisfied with the R-rated violent offerings in his store. But somehow, they've managed to find gratification elsewhere. Playing detective, the owner learns that several of his customers have begun filming their own splatter flicks...or should we say "snuff films"? Amusing in a sick sort of way, Video Violence apparently struck the right chord with its target audience, else why would we have been treated to Video Violence, Part 2...The Exploitation!