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Filmmakers Chris Smith and Sarah Price (the production team behind American Movie) direct the bizarre documentary The Yes Men. The film follows Andy and Mike, two regular guys who pretended to be corporate bigwigs in order to expose powerful corporate evil doing and have a bit of fun in the process. In 1999, they created a parody of the World Trade Organization website that mocked the harshest ideas about globalization. However humorous its intent, the website earned them invitations to important business trade meetings around the world. Companies and organizations actually thought they were the real WTO. Andy and Mike played along, impersonating despicable executives in order to publicly humiliate them. The guys refer to their pranks as "identity correction." The Yes Men premiered at the 2003 Toronto International Film Festival and was shown as part of a special screening at the2004 Sundance Film Festival.