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The winner of the "Best Documentary" award at the 2007 Winnipeg International Film Festival, Brett Harvey's illuminating examination of the British Columbia's rapidly expanding marijuana industry offers fascinating insight into the incredibly lucrative business of growing and distributing a drug that, despite being illegal, continues to flourish. Interviews with everyone from politicians, policemen, and doctors to growers, clippers, and pop culture icons highlight the enormous profits to be made in the marijuana trade while an investigation into who profits most from the status quo. Additionally, a closer inspection of the anti-marijuana lobby reveals some unexpected details about not only the health risks that users face, but the agricultural, societal, and economic benefits of growing hemp as well.