AllMovie

The Fine Art of Separating People From Their Money is a provocative voyage through the evolution of commercials. Dennis Hopper hosts this unique look at the commercial as an artistic medium. The film explores how humor, art and shock-value are used to promote products. Featured clips from classic commercials include the well-known 1984 Apple commercial and the Alka Seltzer "mama mia" campaign. Interviews with directors such as Spike Lee, Hugh Hudson, Tony Scott and Alan Parker offer thought-provoking insights into the advertising world which has strongly influenced the modern feature film and contemporary visual arts.