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Upset by the boy's club camaraderie of the "Alan Brady Show" writing staff, Laura (Mary Tyler Moore) insists that Rob (Dick Van Dyke) start treating his co-writer Sally (Rose Marie) like a lady and not merely as "one of the guys." Though he thinks it's a crazy idea, Rob does what Laura asks, going overboard with his courtesies and compliments aimed at the nonplussed Sally. Alas, the plan backfires when Buddy and Mel become convinced that Rob and Sally are carrying on an affair!