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Created by Rob Grant and Doug Naylor of Red Green fame, the British sitcom The 10%er's took place within the walls of Eden Management, a high-profile London talent agency. Headed by Dominic Eden (Clive Francis), the agency's staff included Tony (Colin Stinton), Atin (Benedict Taylor), Joan (Elizabeth Bennett), Gloria (Irene Sutcliffe), Enid (Hilda Braid), and, during the first-season episodes, Helen (Gabrielle Cowburn). A number of British TV and film celebrities showed up as guest stars, primarily to make fun of themselves, while writers Grant and Naylor never let pass an opportunity to skewer show business in general and their Red Dwarf fans in particular. Fifteen episodes of The 10%er's were seen on ITV's Carlton Television services from April 18 to June 6, 1994, and from July 9 to September 3, 1996.