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In this wicked satire of network television standards and envelope-pushing programming, the people of South Park become obsessed with a television cop show in which people say the "S" word on the air. Soon, everyone in South Park is using the word regularly. This leads to an ancient curse being revived. This show made headlines because the "S" word was uttered 162 times without ever being bleeped. For those unwilling to keep track on their own, a counter is maintained on the screen that tallies the number of times the word is said. "It Hits the Fan" aired June 20, 2001, on Comedy Central. This episode was the first to air during the fifth season, although it was technically the second one produced.