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This cult classic spoof of the legendary Vientam movie Apocalypse Now follows the narrative of Ernie "Hardware Wars" Fosselius, who tells of a barbeque chef travels into the deepest depths of Chinatown to find Fred "Madman" Mertz, a crazed butcher who's ensconced himself at the end of a Byzantine maze of food establishments, where he's cutting the price of meat down to almost nothing.