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Mourez -- Nous Ferrons le Reste (Die -- We'll Do the Rest) gets under way when Parisian publicist Roger Nicolas is mistaken for an American millionaire while visiting a tiny rural village. Initially protesting the error, Nicolas comes to enjoy all the courtesies extended him. It turns out that the locals want Nicolas' permission to transform "his" ancestral home into a tourist trap. Nicolas does them one better, suggesting a week-long pro-USA festival. He then hits upon the brilliant notion of converting the local graveyard into a "cemetery of the rich and famous." That's right: pretty soon, people are just dying to get in on this deal.