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One of several British series to feature predominantly gay characters, the six-episode seriocomedy Metrosexuality was set in a Notting Hill neighborhood. The emphasis was on a group of friends, acquaintances, and lovers, headed by Ricky Beadle-Blair (who also wrote and directed the series) as Max. The series' hand-held camera seemed to be in perpetual motion, while the basic cast of characters underwent an astonishing number of changes and additions within the series' short lifespan. Metrosexuality joined Channel 4's prime-time lineup on February 21, 2001.