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Alonso Echanove tops the cast of Mentiras Piadosas as a Mexican grocer and family man. The poor grocer has grown weary of his responsibilities, both on the job and at home. His life is turned around when he meets a pretty health inspector (Delio Casanova). As luck would have, the woman is likewise disenchanted with her lot in life. Love blooms, and never mind who gets hurt in the process.