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Charles (David Ogden Stiers) and Hawkeye (Alan Alda) are out to prove the old adage that one can never go broke underestimating the intelligence of the average person. To that end, the two doctors spread a rumor that Hollywood sex symbol Marilyn Monroe will soon be paying a visit to the 4077th. The only person left unexcited by this "news" is B.J. (Mike Farrell), who is conducting a desperate search for a wounded soldier that he was forced to leave in the battlefield--and who was indirectly responsible for B.J. earning a Purple Heart.