Synopsis by Clarke Fountain
In Los Nuevos Espanoles, the slow-paced and happily inefficient lives of the "old" Spaniards is transformed as international corporations demand that they conform to more modern standards. In this spoof/satire, five "old Spaniard" insurance brokers suffer through the training techniques of the American company which has bought out the little company they worked for. Not only that, their wives come in for training too. Before long, they are "new Spaniards and are energetically selling insurance "the Bruster way." Though they win awards for being top salesmen, each meets with tragedy as a consequence of this radical change.
salesperson, tradition, training