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Sly and greedy young people endeavor to use l'amour to get their hands on a fortune in this French comedy. The story begins when an aspiring young artist falls hopelessly in love with his model Julie, an extraordinarily beautiful redhead. He desperately wants to marry her, but his father insists that he abandon the foolishness of art and take over the family business. The dutiful young son does so, but deep down regrets not pursuing his dream. He marries another and produces a son. Eventually he dies, leaving his son only one third of his empire. The rest he bequeathed to the beautiful, long-gone Julie. The son is anxious to find this enigmatic woman so he can buy her out. Unfortunately, she too has died and left the money to her daughter, also a Julie. To get at the fortune, he launches a whirlwind courtship. Unfortunately, things don't quite work out as planned.