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A followup to the Canadian variety series Good Company, It's Our Stuff was essentially a showcase for young and sometimes untried talent. The series boasted a different format each week, but generally stuck to the music-and-comedy genre. Most of the writing staff was carried over from Good Company, and few of them had reached their 30th birthday. Among the series' stars was a promising newcomer named Alan Thicke. Debuting June 30, 1969, It's Our Stuff ran until September 8 of that year.