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I Married a Woman was tailored by top comedy writer Goodman Ace to the peculiar, low-key talents of TV comedian George Gobel. Lonesome Gobel plays an advertising man whose successful "Miss Luxemburg Beer Beauty Contest" campaign yields a most unusual bonus: the contest's buxom winner Diana Dors, who becomes Gobel's wife. More devoted to his job than his marriage, Gobel is soon in danger of losing Dors' affections. He wins his wife back through a series of unexpected plot twists, not least of which is the inspiration he draws from viewing a John Wayne picture (Wayne appears as himself, unbilled). Produced by Gobel's own Gomalco company, I Married a Woman was lensed in black-and-white, except for the Technicolor John Wayne sequences; the film was slated to be released by RKO Radio, but the death of that company redirected the film to the distribution facilities of Universal-International.