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Charlie Pomerantz (Hy Averback), press agent for Ricky Ricardo (Desi Arnaz), arranges a publicity stunt whereby Ricky will "rescue" a supposedly drowning woman from the pool of the Beverly Palms Hotel. This act of courage is sure to win Ricky a mention in the newspaper column of influential gossip diva Hedda Hopper. Chosen to appear as the "drowning victim," Lucy (Lucille Ball) keeps a sharp eye peeled for Hedda's arrival at the pool, making certain to look for the woman wearing the most outrageous hat. Alas, the stunt proves to be a bust -- until Lucy's mother, Mrs. McGillicuddy (Kathryn Card), of all people, saves the day.