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Sponsored by the Ford Motor Company, the weekly, half-hour magazine series Graphic was something of a Canadian equivalent to the American documentary weekly See It Now. Each episode offered public-interest stories, special weekly features, remote interviews, and on-the-spot coverage of unfolding news events. The cost was steep by CBC standards (20,000 dollars per week), but viewers agreed that it was worth it. Debuting March 2, 1956, Graphic was seen on Friday evenings until June 21, 1957; it might have even lasted longer had not the network and the sponsor quarrelled over a minor point of procedure.