Frontline : Generation Like (2014)
Genres - News [TV], Science & Technology |
Sub-Genres - Sociology |
Run Time - 57 min. |
Countries - United States |
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Synopsis by Perry Seibert
An examination of how marketers use social media to get teenagers to sell products to themselves--and collect valuable data in the process. Included: whether the division between marketing and authenticity still exists; the hidden alchemy that brands use to win over teens.
Characteristics
Keywords
marketing, media, teenagers
