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Frasier's conniving agent, Bebe Frazer (Harriet Sansom Harris, in her first series appearance), arranges a big-bucks deal for her favorite client. All Frasier (Kelsey Grammer) has to do is "subtly" endorse a few commercial products as part of his call-in radio show. Trouble is, Frasier wants nothing to do with at least one of these products -- nor is he keen on delivering advertising copy that will make him sound like a buffoon. Fearful of his reputation as a psychiatrist, yet eager to fatten his bank account, our hero finds himself mired in yet another of his many ethical dilemmas.