Entrepreneurs: An American Adventure (1992)
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Synopsis by Sally Barber
The six-part documentary series Entrepreneurs: An American Adventure captures the bold spirit of the men and women who embraced the American dream to shape this nation's economic course and quality of life. Interviews, dramatizations, vintage newsreel footage, and historic photographs relate the dynamic stories of America's most successful industrial and economic pioneers. Part five, Entrepreneurs: An American Adventure, Pt. 5 - Giving 'Em What They Want recounts the stories of those innovators who successfully targeted consumer desires. Learn the stories of super salesman P.T. Barnum; creators of the first mail-order catalogs Montgomery Ward and Richard Sears; frozen pizza entrepreneur Jeno F. Paulucci; and Banana Republic creators Mel Ziegler and Patricia Ziegler.
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Keywords
advertising, business, consumerism, marketing, entrepreneur
