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Produced for Canadian television by Alliance-Atlantis, the weekly half-hour series Drop the Beat (aka In That Mix) zeroed in on Canada's urban music industry, with special attention afforded the hip-hop school. Repeating their roles from the earlier series Straight Up, Merwin Mondesir and Mark Taylor starred as Dennis and Jeff, a pair of college students who ran their own program on a campus radio station. While the series was essentially a drama with comedic undertones, there was time aplenty to feature some of the top hip-hop acts of the era as guest stars. Drop the Beat made its first Canadian TV appearance on October 2, 2000.