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Sandro Baldoni, who gained attention with the low-budget, semi-surreal Weird Tales (1994), returns with this satirical jab at the advertising industry, opening with a lengthy credit sequence of black-and-white scenes, with altered sound, showing the seacoast from a dog's point of view (a device also repeated throughout). Dogcatchers deliver the dog Scott to a dog pound, where he's adopted by Vanda (Silvia Cohen), who has found the dog he needed for an ad campaign of a new pet food. In actuality, this is a human food gone maggoty and now labeled as food for pets by corrupt businessman Esposito (Carlo Croccolo). At the Cain & Abel Advertising Agency, venal Stucchi (Ennio Fantastichini) brings in an art critic, a movie director, and a priest to promote the tainted pet food. Baldoni shows a world where everyone succumbs to the lure of the loot, and the only decent character is the dog. Shown in the 1997 N.I.C.E. series of new Italian cinema.