CEO Exchange (2001)
Genres - Business |
Sub-Genres - Sales & Marketing |
Run Time - 60 min. |
Countries - United States |
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Synopsis
Guests: Domenico De Sole, CEO of the Gucci Group; and Nicolas Hayek, CEO of The Swatch Group. Topics include building multilevel global brands; image; and American vs. European business theory. Taped in Switzerland. Jeff Greenfield is the moderator.
Characteristics
Keywords
brand-names [marketing], business, CEO (Chief Executive Officer), franchising, global-economy
