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When it comes to business, it pays to study success. Originally broadcast in March of 2000, this episode of the PBS series features guest CEOs William Stavropoulos (Dow Chemical) and David Perry (Chemdex). Hosted by Emmy-winning broadcast journalist Jeff Greenfield, the program covers various strategies and problems relating to the way ethical and environmental concerns impact the running of a business -- big or small -- in the new millennium. This program was taped at the University of Michigan Business School.