CEO Exchange (2001)

Genres - Business  |   Sub-Genres - Sales & Marketing  |   Run Time - 60 min.  |   Countries - United States   |  
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Synopsis

Guests: Domenico De Sole, CEO of the Gucci Group; and Nicolas Hayek, CEO of The Swatch Group. Topics include building multilevel global brands; image; and American vs. European business theory. Taped in Switzerland. Jeff Greenfield is the moderator.

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Keywords

brand-names [marketing], business, CEO (Chief Executive Officer), franchising, global-economy