Synopsis by Elizabeth Smith
Top European executives with such advertising groups as N.W. Ayer, J. Walter Thompson, and Saatchi & Saatchi discuss how they try to make their commercials more effective than the many others they compete against each year. Ads feature products from yogurt to diamonds. Other reviewed commercials were made on behalf of utility companies, political parties, clothing manufacturers, and designer water. Best in Broadcast Commercials: Sparkling Clean, Gems, Water is part of a nine-video series.
advertising, commercials, television