Synopsis by Elizabeth Smith
Producers, directors, sponsors, and creators of some of the world's most effective commercials offer their insights into how their ads have become so memorable. Best in Broadcast Commercials: From Cookies to Cornflakes includes ads featuring John Cleese pitching Schweppes, as well as other actors promoting such products as cookware and television sets. A number of public service announcements are shown too, attempting to influence or change such viewer habits as taking illegal drugs or watching an excessive amount of television. Members of the 1989 Cannes Broadcast Commercial jury discuss what they looked for when judging winning ads. This program is part of the nine-video Best in Broadcast Commercials series.
advertising, commercials, television