AllMovie

In this comedy, a hapless fellow's life changes dramatically after he is accidentally (a computer malfunctioned) "playboy of the year," by an international men's journal. The publisher's know it's all a mistake, but decide to turn this regular joe into every woman's fantasy. In true "pygmalion" fashion, the suddenly suave finds himself paraded across Europe and getting his picture taken with the most beautiful women around. Trouble brews when a female reporter learns the truth and tries to decide whether or not to publish the story.