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Originally conceived as an instructional video on how to conduct pitch meetings, American Cannibal: The Road to Reality gradually evolved into something far darker. Documentary filmmakers Perry Grebin and Michael Nigro follow aspiring TV writers Gil S. Ripley and Dave Roberts as their failed Comedy Central pilot leads them to try their hand at reality TV. They start out pitching a show about N.Y.C. firefighter trainees at Randall's Island, but eventually decide that they have to push the envelope and come up with something that has more of an edge. They wind up at the office of Kevin Blatt, best known for marketing the Paris Hilton sex tapes, and pitching a show called "Virgin Territory," in which several male contestants, all virgins, compete for the opportunity to lose their virginity to a porn star. Blatt responds positively, but upon reflection, he prefers an idea that Ripley mentioned in passing, pretty much as a joke, for a show called "American Cannibal," wherein contestants would be put on a remote island and deprived of food to the point of starvation, presumably to see which of them would be willing to resort to cannibalism. Ripley and Roberts have qualms about it, but it's Blatt's money, so they begin developing the show, with disastrous results. Grebin and Nigro intercut this narrative with interviews with reality show veterans like Dr. Richard Levak, Jon Murray, and The Daily Show's Lizz Winstead, who discuss the phenomenon of reality TV. The filmmakers appear to be blurring the line between reality and fiction, and rumors have circulated as to the authenticity of their story. American Cannibal: The Road to Reality had its world premiere at the 2006 Tribeca Film Festival, in the NY, NY Documentary Competition.