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Things ought to be going well for Aitor (Martxelo Rubio). A young filmmaker, Aitor has been given the go-ahead for his first feature film, to be called "Soul Ache," and is in the midst of casting with the help of his producer, Cesar (Juan Potau) and assistant director Bruno (Bruno Buzzi). But Aitor would just as soon use this opportunity to seduce as many women as possible instead of seriously weighing his options for the female lead. While he wants Myriam Mezieres for the part, he ends up seeing nearly 30 actresses (including his own girlfriend -- whom he turns down) as he tries to find the right woman for the role, as well as the right woman for himself. Agujetas En El Alma, about a filmmaker making his first feature, was in fact the first feature for Spanish independent director Fernando Merinero.