Four years after Who Framed Roger Rabbit?, Ralph Bakshi tapped into the live action mixed with cell animated world in this adult-themed production telling the story of an edgy comic book artist who crosses the line into his own cartoon universe. The story begins with a prologue in postwar Las Vegas, where Vegas cop Frank Harris (Brad Pitt) is catapulted into the cartoon Cool World after crashing his motorcycle. The Cool World is a jive-animated parallel dimension created by animator Jack Deebs (Gabriel Byrne). Among Jack's many creations is the knock-out broad Holli Would (Kim Basinger). Holli wants to become human -- or a "noid" in Cool World parlance. So, she compels Jack to fall into his own cartoon void where her attempts to seduce him could have grave consequences for both the animated and the "real" world.