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This film was made primarily to cash in on star Constance Talmadge's sparkling personality. Joan Ludlow (Talmadge) is a lively, carefree young girl who is disgusted by the thought of growing old. Her motto is "Who cares?" and she lives up to it, even when she meets and marries the handsome Martin Grey (Harrison Ford). To prove that fun comes first for her, Joan begins a flirtation with Gilbert Palgrave (Donald MacDonald), who's married to her friend Alice (Beverly Randolph). While Martin and Alice seethe, Gilbert falls in love with the faithless Joan. Only when Martin appears to leave her for another woman, and Gilbert passionately threatens to end his life and hers, does Joan admit that she really loves Martin, and that she does care, very much.