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Blum (Darlo Vittori) is the wealthy industrialist who has everything but love in his life. He falls for the exotic dancer Lucy (Nelida Lobato) in this romantic comedy. Unknown to Blum, Lucy is the girlfriend and fiancee of his business associate Pereyra (Enzo Viena), but his love for her causes him to neglect his business for love. The coldhearted industrialist cries supposedly for the first time when an orphanage he financed is unveiled.