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The purpose of this ABC Afterschool Special is to educate youngsters in the joys of "empowerment" -- and also to prepare them for the disappointments and setbacks that life may have to offer. The central character is 12-year-old Rufus (Tierre R. Turner), who takes it upon himself to manufacture and market his own brand of toothpaste. Clearly, Rufus has what it takes to be an entrepreneur: not only is he offering his toothpaste for a thrifty three cents per jar, he has also made his product unique by eschewing the usual peppermint flavoring -- and substituting chocolate instead!