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More from the reality TV genre, this weekly talent contest broke up its contestants into three age groups: 3 to 7, 8 to 12, and 13 to 15. Twelve aspiring stars were trotted out on each of the series' four hour-long installments, their contributions judge by Lance Bass of *NSYNC and two weekly celebrity guest judges. Out of respect for the ages and tender psyches of the contestants, the series did not indulge in the "truth really hurts" assessments characterized by the infamous Simon Cowell on American Idol. In fact, much time was spent consoling those kids who did not make the final cut (to say nothing of the kids' parents). The Search for the Most Talented Kid in America was launched on March 21, 2003.