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In The Fluffer director Wash West's softcore spoof of Hideo Nakata's Ring, a mysterious videotape with the power to turn men gay is making the rounds, and it's up to a determined investigative reporter to set the story straight. As rumors of the sexually transformative video swirl and the previously heterosexual men of a small town begin idolizing Judy Garland and faithfully watching Lifetime, situation quickly spirals out of control. While the male population tries in vain to reclaim their heterosexuality, they soon find out that no amount of cheerleader porn can reverse the effects of the mysterious video.