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Jane Featherstone (Joan Davis) is a staid, almost pathologically repressed professor at a small midwestern college, who gets roped into impersonating a friend while on a trip to New York. It seems the friend (Gloria Stuart), the wife of the dean of the college, has written a steamy bestseller under another name, and is supposed to go to her publisher's office in New York to collect her royalty checks. She's too embarrassed to appear personally before her publisher -- who has never met her -- and persuades Jane to stand in for her. But a series of misadventures culminating with a hard bump on the head leave Jane with a temporary case of amnesia and, thanks to publicist Jerry Marlowe (Jack Oakie), believing that she really is the author of the steamy adventures in the book in question, and that she has lived that life. Soon she's living out the role, all of her previous inhibitions gone, much to the delight of Jerry and his employers and the distress of Jane's straight-shooting would-be paramour Eddie Caldwell (Kirby Grant) and officials at her college, who are ready to dismiss her. Jane eventually regains her memory, but not before the damage has been done to her struggling school -- she vows to at least save the school, and to do it must make one more public appearance in her "libertine" guise. Caught in the middle of Jane's antics are devious hanger-on Mischa Auer and shipping magnate Thurston Hall, whose own marriage (to Jacqueline DeWitt) is strained to the breaking point.